Post by account_disabled on Mar 7, 2024 3:36:43 GMT
According to the 2022 State of b2b Social Media Marketing Industry report , 100% of b2b marketers create content on LinkedIn. In second place among the most used platforms is Twitter with 85%, but what is surprising is the growth of the more typically " consumer " channels, such as Facebook, Instagram and TikTok. In fact, 56% of B2B marketers create content on Facebook, and 44% on Instagram. Only 10% of them are on TikTok, but the figure is "legitimate", considering that it is a younger platform and that many professionals are still trying to understand how to include it in their business strategies. Analyzing the most used social network, LinkedIn, its efficiency in the b2b sector appears undisputed.
According to further research , 80% of B2B leads are generated by Germany Phone Number LinkedIn, as is 46% of traffic on company websites. Best practices for industrial social marketing on LinkedIn Given the high use of LinkedIn among professionals, let's try to understand the reasons why the platform is truly useful and what paths to follow to use it in the best way. Let's start with a consideration. Inserting LinkedIn into an industrial social marketing strategy is functional for several reasons: to improve the company's reputation, create trust in the brand, generate contacts, recruit and keep up to date. How to pursue these objectives and what to do in concrete terms to achieve them? Here are some tips. Brand awareness Building brand trust is one of the main reasons why LinkedIn is used. In order for customers to trust the brand and immediately have a "good impression", it is necessary to build a solid, continuous presence and publish content capable of creating engagement .
A possible path to follow is that of the 4-1-1 rule which consists in creating content that gives readers interesting information, such as data, reports, case studies or infographics, alternating them with completely original brand content and promotional content, with the goal of generating sales. For creativity, it is preferable to use original graphics and not photos from image banks to personalize each post as much as possible. CEO branding LinkedIn is a very useful communication channel at a corporate level, but it can and should also be used by CEOs. After all, even at work, relationships are based on human relationships. The LinkedIn profile is a real business card, a first way to let interlocutors know your role, your specializations, the services that the company offers and how these can be useful for solving problems or achieving certain objectives. The first step to take is profile optimization , with a headline that explains what you do and how you can be useful to anyone who comes across your profile.
According to further research , 80% of B2B leads are generated by Germany Phone Number LinkedIn, as is 46% of traffic on company websites. Best practices for industrial social marketing on LinkedIn Given the high use of LinkedIn among professionals, let's try to understand the reasons why the platform is truly useful and what paths to follow to use it in the best way. Let's start with a consideration. Inserting LinkedIn into an industrial social marketing strategy is functional for several reasons: to improve the company's reputation, create trust in the brand, generate contacts, recruit and keep up to date. How to pursue these objectives and what to do in concrete terms to achieve them? Here are some tips. Brand awareness Building brand trust is one of the main reasons why LinkedIn is used. In order for customers to trust the brand and immediately have a "good impression", it is necessary to build a solid, continuous presence and publish content capable of creating engagement .
A possible path to follow is that of the 4-1-1 rule which consists in creating content that gives readers interesting information, such as data, reports, case studies or infographics, alternating them with completely original brand content and promotional content, with the goal of generating sales. For creativity, it is preferable to use original graphics and not photos from image banks to personalize each post as much as possible. CEO branding LinkedIn is a very useful communication channel at a corporate level, but it can and should also be used by CEOs. After all, even at work, relationships are based on human relationships. The LinkedIn profile is a real business card, a first way to let interlocutors know your role, your specializations, the services that the company offers and how these can be useful for solving problems or achieving certain objectives. The first step to take is profile optimization , with a headline that explains what you do and how you can be useful to anyone who comes across your profile.
