Post by nadinenadine on Mar 5, 2024 8:55:21 GMT
Indirect yet concrete. This is the impact that the blog can have on your sales. I have already partially addressed the issue in the post The blog in your Web Marketing strategy: the system of macro and micro objectives , an article in which I suggest why your brand cannot do without the blog. Here I revisit the topic to point out some related aspects, which clearly suggest why and how the blog can have a positive effect on your sales. #1. The blog increases qualified traffic to your website and allows you to intercept new customers The point is this. The traffic that the blog allows you to intercept is qualified . Not only that, these are people who have explicitly expressed a need and who expressly wish to satisfy it. With the advent of the Web, consumer decision-making has changed significantly.
Before purchasing a product or service, the customer searches for information, reads the news he finds online, consults sector forums, turns to social networks, views videos, asks people he knows, trusts and trusts those who recognize as experts in that particular sector (yes, the much discussed influencers). This is why in 2011 Jim Lecinski , Vice President, US Sales & Service of Google , theorized the ZMOT , Zero Moment Of Truth , the Loan Phone Number List Zero Moment of Truth , an unprecedented moment (compared to the past) in the decision-making and purchasing process, which consists precisely in the search online for information, news, experiences, feedback regarding the product or service that the consumer wants to purchase and which takes place before entering the store or, thanks to smartphones and tablets, while we are in the physical shops.
The blog accompanies the customer towards the purchase (and even after) The blog is a sort of bulletin board where you can make new knowledge , truly useful information, practical demonstrations of how the product or service works, the advantages and opportunities it offers available to customers, potential customers and interested people and you can provide advice to optimize its use. Your task is to offer the best solution to the specific problem that people are experiencing, but it is also to concretely demonstrate both how you intend to solve it and that you intend to solve it in the best possible way . Here, in this way the blog, through its contents, can become a very useful tool that accompanies potential customers towards the purchase.
Before purchasing a product or service, the customer searches for information, reads the news he finds online, consults sector forums, turns to social networks, views videos, asks people he knows, trusts and trusts those who recognize as experts in that particular sector (yes, the much discussed influencers). This is why in 2011 Jim Lecinski , Vice President, US Sales & Service of Google , theorized the ZMOT , Zero Moment Of Truth , the Loan Phone Number List Zero Moment of Truth , an unprecedented moment (compared to the past) in the decision-making and purchasing process, which consists precisely in the search online for information, news, experiences, feedback regarding the product or service that the consumer wants to purchase and which takes place before entering the store or, thanks to smartphones and tablets, while we are in the physical shops.
The blog accompanies the customer towards the purchase (and even after) The blog is a sort of bulletin board where you can make new knowledge , truly useful information, practical demonstrations of how the product or service works, the advantages and opportunities it offers available to customers, potential customers and interested people and you can provide advice to optimize its use. Your task is to offer the best solution to the specific problem that people are experiencing, but it is also to concretely demonstrate both how you intend to solve it and that you intend to solve it in the best possible way . Here, in this way the blog, through its contents, can become a very useful tool that accompanies potential customers towards the purchase.
