Post by account_disabled on Feb 28, 2024 7:08:07 GMT
The return on investment in social communication cannot be measured only with metrics such as views and likes. Ultimately, it is new leads generated and conversions that define digital marketing success! Facebook and LinkedIn Lead Ads: generate leads and increase conversions Both Facebook and LinkedIn make Lead Ads available to you, particular advertising formats to achieve these objectives. It's time to find out more about what they are and why they are effective! SIMPLIFIED FORMS Generating new leads is a fundamental activity for many businesses. But collecting a user's data is not always easy: you have to choose the right lead magnet , not overdo it with the form fields, create a suitable landing page , etc. Lead Ads simplify your work by offering you a pre-filled contact form thanks to the information with which the user registered on the platform .
Considering the number of people Nigeria Phone Number browsing on mobile devices, this optimized and completely within the social network experience increases registrations incredibly! ONE TOOL, MANY APPLICATIONS A contact form on a website is (more or less) linked to the contents of the site itself. This can usually be about downloading an eBook, signing up for a newsletter, or booking a place on a webinar . On social media you can target potential customers thanks to a vast range of parameters made available by advertising platforms. Therefore the subject of the Lead Ads can be selected with maximum freedom! For example, many dealerships ask for registration following the offer of a test drive. A beauty company that wants to send samples can request registration before sending. Those involved in events can sponsor a contest or a draw ! There is no limit to Lead Ads applications.
INTEGRATIONS AND FOLLOW-UPS Think about the examples we just gave. In reality, none of those cases could be limited to the advertisement otherwise it would be ineffective. Once you have made contact, you need to take the “relationship” to the next level. The first step is to insert the user into an automation path , perhaps based on a series of emails programmed with specific triggers. If your business model includes agents or salespeople, you can coordinate direct actions such as phone calls or messages with automated activities. Recontacting is a critical aspect of collecting leads because it is the main way to convert them into customers and complete the purchase funnel . But how can you monitor the status of this process and act in real time when a form is filled out? By integrating Lead Ads with a CRM! Both Facebook and LinkedIn allow you to integrate Lead Ads with solutions for collecting and managing contacts .
Considering the number of people Nigeria Phone Number browsing on mobile devices, this optimized and completely within the social network experience increases registrations incredibly! ONE TOOL, MANY APPLICATIONS A contact form on a website is (more or less) linked to the contents of the site itself. This can usually be about downloading an eBook, signing up for a newsletter, or booking a place on a webinar . On social media you can target potential customers thanks to a vast range of parameters made available by advertising platforms. Therefore the subject of the Lead Ads can be selected with maximum freedom! For example, many dealerships ask for registration following the offer of a test drive. A beauty company that wants to send samples can request registration before sending. Those involved in events can sponsor a contest or a draw ! There is no limit to Lead Ads applications.
INTEGRATIONS AND FOLLOW-UPS Think about the examples we just gave. In reality, none of those cases could be limited to the advertisement otherwise it would be ineffective. Once you have made contact, you need to take the “relationship” to the next level. The first step is to insert the user into an automation path , perhaps based on a series of emails programmed with specific triggers. If your business model includes agents or salespeople, you can coordinate direct actions such as phone calls or messages with automated activities. Recontacting is a critical aspect of collecting leads because it is the main way to convert them into customers and complete the purchase funnel . But how can you monitor the status of this process and act in real time when a form is filled out? By integrating Lead Ads with a CRM! Both Facebook and LinkedIn allow you to integrate Lead Ads with solutions for collecting and managing contacts .
