Post by account_disabled on Jan 8, 2024 7:27:25 GMT
Searches in this way become more effective, since this means that to their needs. In the case of our example, the user wants to find an establishment that can deliver the product to their home and that is also located within their city. To conclude, the use of these long.tail words makes it easier to achieve the objectives of. Reach the top spot in search results Respond to the needs of your people Save on budget and efforts that could be invested in other objectives within the marketing plan . How to make long tail keywords Before talking about how, I would like to say that despite their effectiveness, long tails are gold mines that are often not well used.
Because? It is not even because of good or bad use, but because Special Data they are constantly ignored. and that is its potential. People tend to ignore them because these types of words do not generate high levels of traffic. That is to say, not many people will type their searches this way. But wait a minute. What good would millions and millions of people generating traffic do to us if the percentage that actually requires our services is low? The “low” level of traffic they generate is not a problem. What should matter to us is that users who truly require what we have to offer reach us . In this way, by being more specific to our person, we reduce bounces, increase dwell time and, more importantly, strengthen engagement by making the user constantly return to our search.
Well, there is also another reason why long tails are ignored. They involve a high level of analysis . But… that will always be important in any marketing strategy. The greater the knowledge of our audience, competition, industry, market, among other variables, the greater the chances of getting it right and being successful. So there are no excuses. Now yes Once we carry out the analysis, the composition of the long tails is not a difficult task. An effective method of doing them is to first build a generic keyword, be it short or middle tail, as in our example. cakes at home, and then complement it with what will make it specific.
Because? It is not even because of good or bad use, but because Special Data they are constantly ignored. and that is its potential. People tend to ignore them because these types of words do not generate high levels of traffic. That is to say, not many people will type their searches this way. But wait a minute. What good would millions and millions of people generating traffic do to us if the percentage that actually requires our services is low? The “low” level of traffic they generate is not a problem. What should matter to us is that users who truly require what we have to offer reach us . In this way, by being more specific to our person, we reduce bounces, increase dwell time and, more importantly, strengthen engagement by making the user constantly return to our search.
Well, there is also another reason why long tails are ignored. They involve a high level of analysis . But… that will always be important in any marketing strategy. The greater the knowledge of our audience, competition, industry, market, among other variables, the greater the chances of getting it right and being successful. So there are no excuses. Now yes Once we carry out the analysis, the composition of the long tails is not a difficult task. An effective method of doing them is to first build a generic keyword, be it short or middle tail, as in our example. cakes at home, and then complement it with what will make it specific.
